Variety Uniqueness and Models Management Tourist Attractions Popular in Bali Island, Indonesia

The uniqueness becomes a competitive advantage for any tourist attraction. Management of uniqueness of tourist attraction is a key factor for sustainability. This paper aims to identify the uniqueness of the tourist attraction and its management models. The research sample consisted of 20 popular tourist attractions on the island of Bali and involving 120 tourists as respondents. The data collection is done by survey method using questionnaires and focus group discussions. The majority of popular tourist attraction in Bali is a cultural attraction (40.0%), followed by natural attractions (37.5%) and man-made attractions (22.5% while the model of the management are dominant based on community (75.0%). Every tourist attraction should have a uniqueness to improve its competitive value. The right management model tourist attraction provides benefits to increased prosperity for community and sustainability for tourist attraction. Keywords: tourist attractions, management models, uniqueness, sustainability, tourist