The Sociopragmatics Analysis of Verbal Abuse of Viral Video on YouTube Channel

Since the outbreak of covid 19, social media has become a platform that is widely used and favored by the world community. On social media, many videos are shared by ordinary people. The videos uploaded are usually events that occur around their neighborhood. Millions of videos are uploaded on social media, and the focus of attention is the phenomenon of videos with the theme “Labrak Pelakor”. Like a snowball, videos with the hashtag “Labrak Pelakor” have become viral and trending topics. For female social media users, the viral “Labrak Pelakor” video is sensitive content because it shows a fight between a legal wife and a mistress. The results of preliminary observations indicate that these videos contain verbal violence. The focus of this research is to reveal the meaning of speech and the social scale surrounding this phenomenon. The research method used is descriptive qualitative with data collection techniques of observation and document recording. Data analysis using content analysis. The data sources are 3 viral “Labrak Pelakor” videos on YouTube Indonesia. Data are lingual units spoken by participants in the three videos. The findings show that the viral videos of “Labrak Pelakor” are proven to contain verbal abuse. Keywords: Sosiopragmatics, Social Scale, Speech Act, Verbal Abuse, Viral Video.