LOCAL WISDOM-BASED TOURISM, ALTERNATIVE STEP GOVERNMENT TO BUILD SUSTAINABLE TOURISM IN TABANAN JATILUWIH

Icon tourism does have different distinctive characteristic of each region. The characteristic that brings tourism to be more popular in the community. Jatiluwih, one of the tourist Iccon in Tabanan that introduced as tourist attraction (DTW) since 1997 and in 2012 Bali received special recognition from UNESCO with the establishment of a world cultural heritage with Cultural Landscape of Bali Privince. The Subak System as a Manifestation of the Tri Hita Karana Philosophy (Bali Cultural Landscape: Subak system as manifestation philosphy Tri Hita Karana) and Jatiluwih are included in the Subak landscape area of Catur Angga Batukaru which is one of the One of the five areas in Bali set by UNESCO to be the World Cultural Heritage (WBD). Since being registered as a world cultural heritage by the UNESCO development and growth of tourism in the village Jatiluwih experienced a very rapid increase. Here is the data on the number of foreign tourists visitors and tourists in Jatiluwih village from 2012 until 2016.

Jatiluwih Tourism is a cultural tourism that emphasizes the concept of Tri Hita Karana and Subak system as well as the life of society with its indigenous traditions that serve as the object of tourism. The area of this farm is 305 hectares, which is divided into Subak area, namely Subak Jatiluwih, Subak Gunung Sari, and Subak peace. Then each subak is further divided into smaller areas called Tempek-Subak, among them Tempek Umakayu 36 Ha, Tempek Gunung Sari with an area of 37 Ha, Tempek Telabah Gede with an area of 113 Ha, Tempek iron necklace with an area of 46 Ha, Tempek Umaduwi with an area of 21.7 Ha, Tempek Kedamean with an area of 56 Ha, and Tempek Kesambi with an area of 11 Ha The reason in the building of cultural tourism is because tourists visit to Bali each year showed considerable improvement, and the world tourism trend is now more attention to environmental sustainability in determining the choice of tourist destinations that will be visited, in addition to the safety and comfort aspects. So the development of this cultural tourism will be expected to lift the image of the culture. This is what eventually prompted the government to implement local wisdom-based tourism in Jatiluwih, Tabanan regency.

In a study the author has done titled "Implementation of Policy on sustainable tourism development and development based local wisdom in Bali (case study: Jatiluwih village, Tabanan Regency)" The successful implementation of Paririwsata in the local wisdom was measured using the implementation theory with an observational termination by adhering to 4 elements i.e. communication, disposition, resources, and bureaucratic structure.

            Based on the communication dimension, between the Tabanan Regency government and the Jatiluwih Village Government, the community established a direct communication and consistency of information. Similarly, the village government with the farmers who is a leading sector that helps in supporting the success of local wisdom-based tourism considering the rice fields into a central object or an icon in the area of Jatiluwih tourism destination. Further seen from the dimension of disposition, jatiluwih Tourism Village still retains its local wisdom, which is subak and terracing as tourist attraction and coupled with the existence of track route in the middle of rice field without having to damage the surrounding rice fields which is as the source of the livelihood of jatiluwih people, so that there is synergity between tourism and agriculture especially in Bidangsawah and Subak.

            Next is an observation based on the dimension of resources, judging by the number of staff or employees in the area tourism destination Jatiluwih is quite adequate. There is a clear division of tasks between the village government and the Jatiluwih DTW Management Agency, the village bureaucracy can be maximised while the employees or staff in the DTW Management Board of JATILUWIH will further lead to the management of the area of Jatiluwih tourism, then between the village bureaucracy with the management of Jatiluwih tourism destination become directional and not mixed The final dimension is the dimension of the bureaucratic structure in the implementation of sustainable tourism development and development based on local wisdom in Jatiluwih, the agreement of five Parties, namely Dinas Village, Jatiluwih Traditional village, Gunung Sari Traditional village, Subak Jatiluwih, and cooperate with Tabanan Regency Government. The five-party agreement formed an independent management management called the DTW Governing Board of JATILUWIH.  In this management also formed covenants, which govern the revenue share.

            Conclusion that can be the author pull from the above exposure is the development of local wisdom-based tourism in Jatiluwih village is already well implemented. Some components such as resources, infrastructure, until the organization that manages to be adequate enough so as to develop tourism Jatiluwih based local wisdom.