Empowerment of village-owned enterprise (BUMDes) managers through the implementation of a digital marketing system

The purpose of this community partnership programme is to provide real solutions to the obstacles faced by target partners through the implementation of digital marketing systems and maximise the use of digital-based information technology. The implementation method is carried out in several stages, starting with providing socialisation of understanding related to the importance of using information technology and training in making social media accounts. The final stage is mentoring to help solve problems faced related to the implementation of the digital marketing system. The desired expectation through the community partnership program manifested through the stages of socialisation, education and mentoring is that BUMDes managers in carrying out their business activities are able to apply information technology based on digital marketing as evidenced by the significant sales of superior products such as black rice, jaje religious ceremonial facilities such as gina, uli and even able to supply to the level of regional companies owned by Tabanan Regency. In the long run, BUMDes Berdikari will grow and be able to boost the village economy towards a prosperous community.