Transformation of Traditional Market Traders and Conventional Stalls in the Digital Era Facing the COVID-19 Pandemic

The COVID-19 pandemic situation presents a challenge as well as an opportunity for the government to maintain the existence of Micro, Small and Medium Enterprises (UMKM), especially traders of daily necessities in traditional markets and conventional stalls let alone the implementation of the New Normal era. The challenge is interpreted, there needs to be a short-term solution to help UMKM and workers who are members of it. Opportunity is interpreted, short-term solutions need to be continued with long-term solutions, especially if related to the industrial era 4.0 which requires the availability of digital technology to support economic activity. There are several short-term solutions to maintain the existence of UMKM. According to the OECD several solutions need to be considered, namely: stringent health protocols in carrying out economic activities by UMKM, delaying debt or credit payments to maintain MSME financial liquidity, financial assistance for UMKM, structural policies. More directed towards structural policies for the long term. This policy is not only used to deal with the COVID-19 pandemic in the New Normal Era, but also in the Industry 4.0 era going forward. This policy covers short-term policies for traditional market traders and traders for daily needs, namely the introduction of digital technology and training for actors and workers and the long policy to adapt to the use of technology for the production process, the use of digital technology media for promoting products or goods to be marketed. In the short term, it is necessary to provide assistance for market traders or other SMEs to be able to utilize e-commerce media "Transforming Traditional Market Traders and Conventional Stalls in the Digital Era Facing the Pandemic COVID-19" socialized to sell their products and merchandise, so that in the face of New Normal will increase its income.