Adaptation of Business Activities When the Covid Pandemic -19

The impact of the co-19 pandemic to all sectors, various changes occur when the pandemic, communication model, work patterns to internal team dynamics change. Similarly, many people's behavior patterns are becoming new and shifting. This condition requires all business actors to be responsive in responding to changes.

But in the midst of that change, it can be said that there are still valuable lessons and lessons that we can take related to maintaining our efforts to be able to continue even in difficult situations. If we pay attention to the impact of the co-19 pandemic on the business world, actually there are businesses that have actually shot up, and on the other hand have fallen far and down. But one thing is for sure we can learn and prepare even for things we might never have thought of before. No one can see this crisis coming and we cannot always predict disasters, but we can try to prepare for the worst case scenario as part of building crisis resilience.

Another lesson is to encourage digitization strategies that can help businesses adapt to the speed needed. This is the main driver that can sustain business operations. Because we can see together when many conventional business sectors are down and the business sluggish, when the pandemic covid-19 today, not a few businesses that actually skyrocketed, especially those engaged in the digital or online world. There is now a shift from offline to online businesses but the numbers are not so many, and opportunities are still wide open.

To be able to maintain business operations, it is necessary to prepare a number of things, such as innovation, critical to be the key to adapt, with creativity and agile to innovate can actually create profitable new opportunities. The ability to adapt and change business models, very quickly, adaptation to overcome unexpected things and have a flexible plan that has proven to be able to make the business survive and more resilient than others. Businesses that have shifted the focus of their business to produce the much sought after needs of the pandemic covid-19, for example those who had sold beauty products, turned to production to make hand sanitizers, which used to produce fashion products now also sell masks, which was a party planner now producing faceshield.

Strategic shift to optimize service delivery orders, drive thru, intensify promotions or campaign for more values ​​of service. It can also be through special promotions for those who study, work, and worship from home by campaigning for commitments that support sanitation to ensure that the products sold are truly sterile, thereby making consumers feel calm and safe when using these products. Collaboration between parties, in this case between the government, the private sector, and local business activists is very important at the present time in order to provide the widest possible stage for business actors, amid the current co-19 pandemic. Or also the proud national movement made by Indonesia, the initiation of the government together with the platfotm actors who are under the auspices of e-commerce to encourage business development solely due to the impact of the co-19 pandemic but it is indeed time to be more advanced and explore digital channels to develop its business. What we can do is control what we can control, at least we can continue to be disciplined in implementing healthy living and abiding by the health protocol recommended by the Ministry of Health in the face of the co-19 pandemic. such as keeping a minimum distance of 1 meter, wearing masks, diligently washing hands with soap, avoiding crowds, social distancing and physical distancing, checking body temperature, sunbathing and exercising diligently.

At present the World Health Organization (WHO) says that covid-19 will remain for a long time, no one can predict when the covid-19 pandemic will end

On the other hand we expect the impact of the co-19 pandemic to be a moment and opportunity for business activists to get up and go forward by thinking critically, creatively and innovating always. Accept and face reality by focusing on things you might do on a tighter level of self and being ready to face change,