Book hotel online in Bali by using online travel sites

        The high growth of internet users is an opportunity for business people to offer their products via the internet. This is better known as e-commerce. E-commerce is an activity of conducting business transactions online through internet media and devices integrated with the internet. E-commerce market potential in Indonesia continues to experience growth.

        The growing use of e-commerce also occurs in the tourism industry. The tourism sector is a major market in e-commerce. The number of sales through e-commerce in the tourism industry continues to increase, especially online bookings in the area of ​​transportation, accommodation, travel packages, and other travel deals. As for tourism information, the internet is the main source for obtaining information because of the many online tourism information services. Despite an increase in hotel room bookings via the internet, there are still many consumers who refuse to make online purchases because of the privacy risk that is closely associated with online purchases. Online hotel booking can be done through the official website of the hotel or through a third party website. Some e-commerce sites that are categorized as third party websites include Traveloka, Agoda, Pegipegi, Wego, Tiket.com, Booking.com, Trivago, TripAdvisor, and Hotel.com, which are called online travel sites.

        The result of study of trend in online hotel booking for trips to Bali show that the better the perception of users of online hotel booking sites about the ease of making online booking, the increasing interest in making online hotel booking for trips to Bali. Then in term of the benefit received by online travel users, it is found that the greater the benefit received by consumers of online travel sites, the more interest in making online hotel booking for trips to Bali. From the price perception it is known that the better the perception of online travel users about the price given, the increasing interest in making online hotel booking for trips to Bali. And finally it is known that the increasing intensity of internet marketing by an online travel sites also increases the interest in making online hotel booking for trips to Bali.