BOOTSTRAPPING IS THE MOST IDEAL FOR STARTUP

        Startup Company or often also called Startup business is a new company founded by entrepreneurs. The word startup itself is an absorption of English which means the action or process of starting a new organization or business venture. According to Wikipedia, startups refer to companies that have not been operational long. These companies are mostly newly established companies and are in the development and research phase to find the right market. A more concrete definition is explained by David McClure that a start up is a company that has not found its target customers, products and how to sell them. This is what distinguishes startups from companies or corporations that have long been established. Startup companies are often referred to as new ventures.

        Bootstrap in question here is not bootstrapping in web development or bootstrapping in statistics. The term bootstrap in startup is generating money without using external funds (investors or debt), but rather from the founder and the sale of the product or service itself. This type of funding is the most ideal initial funding and a stepping stone if you want to jump into the startup world. This type of funding is usually used before a startup is ready to scale up. In this condition, startups sometimes just have a business idea or the product is still a prototype, making it difficult to get external funding (from investors or debt).

        Bootstrapping is a funding stage where the founder uses venture capital from internal sources. At this stage, the entrepreneur must work hard to set aside part of his income, to be invested as venture capital in order to establish a startup. Bootstrap funding sources can come from savings, competition prizes, startup grants, or advances from buyers.

Benefits of bootstrapping for startup:

•    Self-taught, learn more things.

As a result of the limitations that are owned, the entrepreneurs will learn more things by themselves and are actively seeking and utilizing non-paid facilities to save money. For example, if you do not have knowledge about digital marketing, then entrepreneurs will use social media and search engines as marketing channels, must learn social media marketing themselves, and learn SEO (Search Engine Optimization) themselves. SEO is a series of efforts made by someone on a website so that it can improve website visibility to be better on search engine pages, especially Google.

•    Study more carefully to see opportunities.

Limited resources, money, and time to make entrepreneurs must be more careful to see every opportunity that can be used as money to run a startup.

•    Getting rid of "founders" who don't have the character of an entrepreneur.

Through bootstrapping, entrepreneurs can see which co-founders are willing to fight on their own and not misuse investor money.

•    Build your own culture.

With bootstrapping, entrepreneurs can create the desired culture. Bootstrapping can be one of the "tools" of natural selection for founders who are not in line.

•    Full ownership.

Using your own funds gives the entrepreneur full control over the company. If funding involves an investor, the profit must be shared with the investor. Likewise, every strategic decision to be taken must also ask investors for consideration.