Realizing Fireflies as a Tourist Attraction in the Village of Peliatan, Ubud

Realizing Fireflies as a Tourist Attraction in the Village of Peliatan, Ubud

By Ni Putu Ratna Sari

Faculty of Tourism Unud

ratnasari@unud.ac.id

Fireflies are unique insects, because they appear capable of emitting light at night so for some tourists it is a unique attraction. How to make it happen? What steps need to be taken? Interesting to discuss!

Fireflies are insects which in English are also known as firefly are insects that can emit light that is clearly visible at night. Searched from Wikipedia's online media, fireflies are included in the Lampyridae group which is a family or tribe in the beetle or Coleoptera order. There are more than 2000 types of fireflies spread in various parts of the world. Thus fireflies also have the opportunity to exist in the Village of Peliatan, Ubud. But from the writer's observation, there are challenges on how to increase its population, why aren't many fireflies found at night in the Peliatan Village area, Ubud?

From the search of a generation of old farmers in the village of Peliatan, Ubud it turns out that fireflies are insects that are found in the night in ancient times, especially many seen around rice fields. Some old figures say this, including I Nyoman Kenak (54 years) an agricultural extension worker, Anak Agung Gede Raka (87 years) retired teacher who is also a former farmer, Prof. I Wayan Suarna (animal husbandry expert and environmental observer), and Anak Agung Gde Raka Dalem (54 years), lecturer in ecotourism and environmental science, tri hita karana activist and vice chairman of the communication forum of the provincial tourism village of Bali (Forkom Dewi Bali). With the search of the older generation of farmers it was suspected that the decline in fireflies population occurred around the 1970s along with the use of pesticides in dealing with insects in rice fields. Thus the solution is explored, and inventory solutions include reducing the use of inorganic chemical pesticides in rice fields, so that the population of fireflies can increase in nature.

Who is invited to develop? Development for this activity mainly involves parties who have interests and abilities and are related to it. The party invited to develop is taken from the elements of ABCGM, namely academic, business, community or community, government or government and mass media. From the community side, especially those who need to be invited to play a role are farmers or subaks and are driven by Pekaseh, and Bendesa (I Ketut Sandi) because farmers have an important role in providing habitat for fireflies and get support from adat especially capital support from village funds. or LPD Village assistance in Peliatan. From the government side, the most likely things to be invited to implement are the tourism office, the agriculture department, the regency, the sub-district and the district administration. Moreover, the village of Peliatan I Made Dwi Sutaryantha is an experienced tourism practitioner, so that he will understand very well in the development of tourism products. In terms of business or industry, it mainly involves guides, transporters, and managers of homestays and hotels. Even though the homestay and hotel in the banjar area of ​​Tebesaya are not directly in contact with the rice fields mentioned earlier, they can invite tourists to visit the subak-subak environment to enjoy fireflies. Peliatan figure who is very experienced in preserving culture and tourism, Anak Agung Rai might also be able to be asked for help, including his Tourism Awareness Group (Pokdarwis). From the academic side, it mainly involved researchers and lecturers from the fields of environment, agriculture, natural sciences, and tourism. For mass media, it mainly involves online media, TV, and so on. Bali Post Media Groups such as Bali TV can be invited to promote, collaborate with local and national TV networks that are well known and have offices in Bali. If it has developed later, then the role of the community through social media will also be very helpful in promoting.

Who is invited to develop? Development for this activity mainly involves parties who have interests and abilities and are related to it. The party invited to develop is taken from the elements of ABCGM, namely academic, business, community or community, government or government and mass media. From the community side, especially those who need to be invited to play a role are farmers or subaks and are driven by Pekaseh, and Bendesa (I Ketut Sandi) because farmers have an important role in providing habitat for fireflies and get support from adat especially capital support from village funds. or LPD Village assistance in Peliatan. From the government side, the most likely things to be invited to implement are the tourism office, the agriculture department, the regency, the sub-district and the district administration. Moreover, the village of Peliatan I Made Dwi Sutaryantha is an experienced tourism practitioner, so that he will understand very well in the development of tourism products. In terms of business or industry, it mainly involves guides, transporters, and managers of homestays and hotels. Even though the homestay and hotel in the banjar area of ​​Tebesaya are not directly in contact with the rice fields mentioned earlier, they can invite tourists to visit the subak-subak environment to enjoy fireflies. Peliatan figure who is very experienced in preserving culture and tourism, Anak Agung Rai might also be able to be asked for help, including his Tourism Awareness Group (Pokdarwis). From the academic side, it mainly involved researchers and lecturers from the fields of environment, agriculture, natural sciences, and tourism. For mass media, it mainly involves online media, TV, and so on. Bali Post Media Groups such as Bali TV can be invited to promote, collaborate with local and national TV networks that are well known and have offices in Bali. If it has developed later, then the role of the community through social media will also be very helpful in promoting.