Eatertainment Concept Toward Restaurant Millenial Segmen in Bali

        Millennial generation is a generation that supports the life of the community in the future, and even since now the existence of millennial generation has shown its strength. Millennial generation is a generation born between 1980 and 2000. In a business perspective, millennial generation is a segment and target market that is targeted by many business actors. The point is millennial generation is a collection of dynamic societies, moving quickly along with technological developments and advancements. Something that is considered no longer up to date tends to be abandoned. In working on markets where the segments and targets are millennial generation, businesses are required to be constantly creative, full of innovation even if they need to dare to experiment.

        Food and entertainment is also an industry with intense levels of competition. To develop a food and entertainment business, seriousness is needed to continue creating so as not to be left behind by competitors. Keep in mind, millennial generation is also a group of consumers who get bored easily, they will look for other products and services that are more interesting when they feel the products and services that are normally consumed are no longer in accordance with their tastes. At present the concept of eatertainment is a choice as well as a challenge for businesses to work on millennial generation consumers. Entertainment is a business concept by combining two business models that are actually different but have a close relationship. The concept of a restaurant at the same time can be a place of entertainment and play.

    It is not easy to manage an eatertainment business, but it is not impossible. Of all the challenges and competition, examples of successful entrepreneurs who have a large-scale eatertainment business can be emulated. How do they build and develop concepts and keep defending consumers. Especially managing a business in a sophisticated era like now is also not easy, it requires hard work and smart work. Must be creative and brave to try new things, so that our business can be different from competitors and attractive to consumers.

Eatertainment is a business concept by combining two business models that are actually different but have a close relationship. The concept of a restaurant at the same time can be a place of entertainment and play. David O. Corriveau and James W. "Buster" Corley thought before they dared to make the concept, people might just enjoy food in a restaurant and be enough with it, without being able to get adequate entertainment. And when people visit entertainment venues, people don't get food with optimal taste. Based on lengthy considerations they finally founded Dave & Buster's, a milestone for the founders of eatertainment. So it was concluded that actually eatertainment is an old concept, but is always growing in the restaurant industry chain today. In the digital era as it is today, another factor that contributes to the eatertainment effort is the behavior of millennials who are always attracted to unique things and are considered to be able to provide an experience. Then the experience was viral through social media, so that various eatertainment places like orbiting and famous through unintentional promotions.

        Bali is an area that has a lot of promising tourism potential and Bali itself is an area that has diverse tourism ranging from tourist destinations, restaurants and other tourism. The development of Bali tourism itself is followed by several concepts that are applied, one of which is the concept of business eatertainment, which is applied to support economic development and tourism. The development of eatertainment in Bali has run quite well starting from developments in tourism and economic business, one of which was applied to industries such as restaurants, in Bali there are restaurants that apply the concept in attracting the attention of customers to visit the restaurant. In Bali there are already many businesses that implement eatertainment such as restaurants, one of which is Mrs. Sippy's restaurant in Seminyak, Kuta Tourism Area, Badung Bali.

Mrs. Sippy is actually a famous restaurant and bar in Sydney. Since most foreign tourists come from Australia, the manager decided to create a branch in Bali. With a variety of fun facilities for both young people and families. Mrs. Sippy wanted to give the sensation of being on the beach even though not really on the "beach". Although there is no breeze like on the beach, you don't need to worry because there are still many things that are ready to spoil your eyes without having to be confused or worried about feeling

bored.

This restaurant and bar only opened in April 2017, although it is relatively new, but this restaurant has been much in demand by foreign tourists. Mrs. Sippy's Seminyak restaurant is managed by an Australian businessman named Andew Stanway and Ben May. One idea to make a swimming pool with salt water is because of its location close to Seminyak beach. As the name is funny and unique, the swimming pool has a different shape from the others. Besides the form, the water used is salt water. In addition, there are also diving platforms or diving boards with different heights

    The branch or subsidiary of this restaurant in Bali is located on Jalan Taman Ganesha, Gang Gagak 8, Seminyak, Bali., With Seminyak Beach. In addition to Seminyak beach, other attractions close to restaurants and bars are Legian Beach, Ku De Ta, Hard Rock Cafe, and so on. Mrs. Sippy's Seminyak restaurant is open every day from 12:00 to 00:00 WITA. The location is quite extensive so that if you come together you don't need a reservation.

Mrs Sippy's Seminyak Restaurant Menu :

Mrs. Sippy's mainstay menu is pizza cooked by a reliable chef from Sydney. Besides pizza there are still other menus such as shrimp prawn, octopus blackpepper and many others. While drinks are available mojito, smoothies, squash to cocktails and mocktails.Bar here is very unique in design. With the concept of semi-open and close to the pool. With white walls and brown furniture, the bar has a comfortable and homey atmosphere. And at night, this restaurant is more lively with musical accompaniment from the DJ. Although Mrs. Sippy is a private pool bar, this restaurant is free of charge. You will only pay for food and drinks, as well as if you want to sit in the bean bag area also free of additional costs. The price of Mrs. Sippy's food and drinks ranges from IDR 45,000 to IDR 150,000.

Mrs. Sippy is a restaurant in Bali that applies the concept of eatertainment where consumers can enjoy food while enjoying leisure entertainment / additional entertainment on their licensing activities. .and this concept has become a trend of leisure millennial activities in Bali and also other regions in Indonesia