"Wisdomil"Tourist Behavior In Bali

"WISDOMIL" TOURIST BEHAVIOR IN BALI

                The world of traveling today is shocked by the rush of travel trends by millennial tourists. Millennial tourists are designations for tourists were born in 1980-2000. So based on the age of the tourists, millennial tourists are tourists in aged 20 years to 40 years at this time. They are referred to as millennial tourists because they were born in the millennium era, where their lives are already attached to technological advances that cause everything to be obtained instantly.

                Tourist behavior is actions taken by individuals, groups or organizations related to the decision making process in assessing, planning, choosing, obtaining, and using economic goods or services that can be influenced by the environment for travel (Subianto 2010). According to Kotler (2007), tourist behavior is influenced by several internal factors, namely personal and psychological factors. The behavior of tourists is interesting to learn, especially those traveling in Bali, because Millennial Domestic Tourists (Wisdomil) are a unique generation of behavior.

                Based on 200 Wisdomil surveyed, showed that the characteristics of the dominant personal factors are men, going with friends, with unmarried status. The stay period is around 3-5 days in Bali, most of them lived in Kuta and Ubud, and the accommodation chosen by a comfortable hotel with a strategic location. The transportation that used to Bali is 80% using airplane. Judging from the travel patterns, Wisdomil who visited Bali mostly came from DKI Jakarta and West Java with destinations in Bali are Kuta, Ubud and Canggu. Inter-destination destinations after Bali are Yogyakarta and NTB (Lombok and Gilli Trawangan). As for the intra-regional travel patterns of the countries after Bali, they are Singapore, Thailand and Malaysia. Then for the intra-regional travel pattern of the destination country after Bali is Australia.

                When viewed from visiting behavior in destinations in Bali, they are predominantly influenced by social media in determining tourist attractions (attractions that are being viral), accommodations that are being promoted (discounts), activities in tourist attractions carried out in the form of selfies / selfies. The selection of attractions is based on pleasure, a memorable experience and still nuances of Balinese culture.

                Spending for Wisdomil in Bali is still dominated by accommodation, transportation, and food and beverage. However, there is an interesting thing from the spending patterns of Wisdomil is that there is a shift in the amount of expenditure that is spending on souvenir purchases is shifted to attractions purchases. This shows that Wisdomil prioritizes their existence in tourist attractions by sharing the experience on social media rather than buying souvenirs for souvenirs.

                For psychological factors, Wisdomil's motivation to visit tourist attractions is dominated for relaxation, perceptions and new experiences of others on social media, as well as the security of the place.

The conclusion from the description above is Wisdomil's behavior in Bali when traveling is very much influenced by social media to plan, choose, and gain travel experience. The tourist experience they want to get is inseparable from gaining cultural experience in the tourist destination.