The Prospect of Young Generation in Developing Digital Content (Case Study in The Tourism Village of Badung Regency)

The Information content is very important for the credibility of the tourism village so that it can describe the real situation in the tourism village and it is important to support the preparation of digital tourism village promotional materials in Badung Regency. This content will be embedded into smartphone devices in the form of mobile applications to facilitate tourists accessing them (Bae, 2010; Lee et al., 2013; Torun, 2011; Wang D., 2011). Tourists can enjoy promotional shows of rural tourism in Badung Regency with the help of additional hardware as well as VR glasses complete with headsets. In terms of tourism village products, the government strongly encourages efforts to strengthen the participation of young people as one form of creative tourism to increase community income. One problem in encouraging efforts in this direction is that promotions are still conventional and this promotion is considered to be less effective and efficient. The Ministry of Tourism claims that digital media is a solution amid the inefficiencies of conventional media. This is reasonable given that currently, 70 percent of tourists have used digital media (Kompas, 2019). Today the entry of the digital era has brought new space for tourism to continue to be creative and provide added value. Especially for young people who are very well versed and familiar with current digital trends. Besides, the digital age has had an impact on the role of young people who not only expect information quickly but also expect information to be packaged attractively. Print and electronic media such as brochures and websites have limited packaging with two-dimensional technology. This article tries to focus on how the prospects of young people in filling promotional content for tourism villages in Badung Regency can be told in virtual reality (VR) media. This content will add value to the tourist village and provide new experiences for tourists.The Government of Badung Regency in 2019 prioritizes the development of five tourism villages in the Badung Regency, Bali, namely Bongkasa Pertiwi, Sangeh, Mengwi, Carangsari, and Pangsan, targeted to be completed in 2020 with the concept of the National Development Planning Pattern, which is comprehensive and patterned. The Badung Regency Government has to date been working on a feasibility study that will be followed up with a master plan. The government which its concept of development, has formed a tourism awareness group in each tourism village. Government assistance in the form of grant funds will later go to the village owned enterprises. Through this grant, it can carry out independent activities by utilizing the available potential, both the resources and the materials used must be purchased from the village itself. An important consideration for attracting tourists to visit tourist villages in Badung Regency, one of them is the model of tourist travel buying behavior. According to Mayo and Javis in Beccari et al (2014) revealed that the behavior of travel there is a problem- solving process that ends with an evaluation. Tourist motivation can arise from within or from outside tourists. To meet the needs of tourists who will visit tourist villages in Badung regency, it is important to do an information search and image evaluation to be able to describe the actual condition of the tourist village to which tourists are visiting. Tourists certainly find this information through travel agents, print media, advertisements, and other media and based on the experiences of other tourists. While the tourist decisions are obtained from the consideration of facilities and services offered by the tourist village such as access to transportation and accommodation. The experience and satisfaction of tourists after a trip to the tourist village will influence the next purchase decision. When tourists share their travel experiences in Bali through digital media, this will have a positive impact on the confidence of the traveling experience as a promotional and satisfaction power of tourists themselves (Dickinson et al, 2014). Socially, economically, as well as demographically, the tourism village in Bandung regency has significant resources for young people. In this study, 75 percent of young people in the age range of 10 to 24 years were active in social media. Youth groups actively participate in social media. They participated in promoting the potential of rural tourism through social media networks. Young people are pioneers in creating new trends and they understand how to connect with others online in sharing information. This young generation can create trends, throw comments, and even create content that attracts potential tourists. The role of young people is very large in influencing the market which gives them the nickname as a trendsetter. In the digital world, there are factors of followers, fans, and friends (Kotler, 2019). In the commitment of prospective tourists to the enthusiasm of tourism village products, they will be very instrumental in these factors. Tourists who have visited tourist villages will share authentic experiences on social media. In the present era, this commentary becomes very important as a basis for decision making for tourists. Young people here also play a role as contributors to tourism content, with the use of hashtags, information becomes easier to find by potential tourists. The creation of new content that is rich in quality information will make the internet more rich in benefits (Kotler, 2019). Internet culture has provided space for young people to be creative and transparent in producing creative content. Young people here work voluntarily to share village tourism content on social media. The role of tourists in assessing content is very important here. They are interested in creating content by presenting video and sound mixes that contain stories, animations, and socio-cultural attractions of the local community. If the quality of the content is high, it will naturally spread quickly to social media and will get a quick public reaction too. Thus, the creation of quality content by young people requires consistency to not only prioritise viral content but be able to attract potential tourists to visit.