Covid-19 Outbreak as A Blessing in Disguises for Indonesian Tourism: Decomposition of Stakeholders and the Awakening of Millennials.
10/08/2020 Views : 236
I NYOMAN JAMIN ARIANA
Covid-19 outbreaks hit
the world tourism sector throughout 2020. The World Travel and Tourism Council
(WTTC) estimates that the global pandemic has the potential to cut up to 50
million jobs worldwide in the travel and tourism industry. Indonesia is
predicted to lose foreign exchange by 50 trillion from this sector. In 2019, foreign
exchange from tourism reached Rp 280 trillion, so this year the foreign
exchange is only Rp 140 trillion. Indeed, it is a sad phenomenon.
Observing the effect of
the spread of covid-19 for tourism, if we look it based on statistics and
observers' predictions, it is certainly more inclined to feel pessimistic, and
it is means only to see the negative impact causes. But, on the contrary, as a wise
man says: “Enjoy difficulties. Because of the difficulties
behind it must be easy”. It is means: behind the crushing
blow of the covid-19 pandemic for tourism, there are valuable lessons that can
be taken by tourism stakeholders, especially in Indonesia.
This simple article aims
to deconstruct the pessimistic discourse that has become the mainstream of news
and discussion in the contemporary Indonesian tourism sector. This is deemed
necessary to bring out more good feelings and optimistic feelings, which will
bring us as actors in the productive spirit for the practice of tourism after
the current disaster. Along with all our sympathy to all workers in this
sector, the warriors of tourism at the grassroots who must be "laid
off", they cannot even carry out the government's call for "work from
home" (WFH), because what they can be done from home, if the work itself
is lost?
This manuscript was
written amid a situation of deep sadness. The deconstruction effort, by
borrowing terms and ideas from the French philosopher Jacques Derrida, was used
to see the hidden tensions and texts in the great discourse of the tourism
sector's gloom. It is believed there is another side that can be raised as a
counter discourse.
Slavoj Žižek, the
"eccentric" philosopher from Slovenia, once made a joke related to
the disaster: "That's one small step for [a] man; one giant leap for
mankind ". But when he saw the eruption of a mountain in Iceland, the
phrase changed to: "It was more a small step back for nature, but a
giant step back for humankind". He certainly has a pretension to
insinuate modern human arrogance because with technological sophistication as a
result of his rationality, they have felt conquered the universe, when the
soles of the astronaut Neil Alden Armstrong first set foot on the Moon. But
when faced with natural disasters on their own Earth, humans are helpless. The
inspiration of these contemporary marxist thinkers is our need to reflect
critically on humanity's sense of superiority over nature / the environment, an
anthropocentrism. All advances in modern technology have indeed managed to
spoil us, which, according to the great British sociologist Anthony Giddens:
fosters an ontological comfort. But behind all the splendor, in fact modern
human activities tend to "hurt nature". On behalf of the ideology of
progress (developmentalism) nature is only positioned as a subordinate, as an
object that is considered legitimate to be exploited. This also happens to
tourism development. Modern tourism relies on an ideology of progress like
this, which focuses on the logic of growth. Tourism success is referred to by
statistics showing an increase in tourist numbers. Thus, applies a kind of
collective convention among tourism stakeholders that the indicator of success
is the number of tourists who come. Though not necessarily "those who come
are those who bring money", to spend. There is a kind of mistaken
thinking, intellectual cul de sacs, if a lot of guests who come will be
directly proportional to the amount of money earned by the host. In fact, many
tourists only cause problems. Nowadays, at least in the pre-pandemic era, it
was widely reported that bad tourist behavior: demanding, feeling more informed
(arrogant), and some committing criminal practices. The logic of growth in the
number of visits is more like a myth than a logos.
Thus, our first
deconstruction effort is aimed at the myth of the logic of growth which is the
main discourse of tourism practices, especially in Indonesia. Through the covid-19
pandemic, we are asked to reflect again on the way our tourism is too
capitalistic, with the myths of the logic of its growth and alienation of
nature. Going forward, it is necessary to reposition the natural status of the
tourism sector, from objects to subjects. The implication is that nature needs
to be considered as one of the elements of tourism stakeholders, who are
currently too anthropocentric (the government, tourism entrepreneurs, and local
people: look, even all humans!). This co-19 attack has at least made us aware,
as human beings, that before nature we are only a tiny speck of dust in the
mechanism of natural evolution that has been going on for millions of years,
and that is still ongoing today! From this point, the co-19 pandemic can be a
blessing in disguise, when we are given enough time to reflect the direction of
tourism development going forward. There has been an accelerating shift in the
paradigm of tourism development from growth to quality.
The second
deconstruction of the great discourse that is currently happening is the
apparent millennial potential as the main driving actor in post-pandemic
tourism. The limitation of physical activity outside the home causes the
millennials to make various efforts to get rid of boredom. Fortunately, the
limitation period for physical activity occurred in the era of the industrial
revolution 4.0, a discourse that is sinking at this time even though previously
very aggressively echoed. Millennials take many advantages from this
revolution, with the massive internet-based technology with various supporting
devices. Thus, collaboration between millennial characteristics tends to be
multi-tasking, creative, a high level of curiosity, and a show of existence
(hoping for viruses) with technological developments that support it (the rise
of social media applications and the availability of internet networks, and the
ease of getting artificial-based gadgets intelegent). This combination results
in extraordinary productivity in the creative path, such as the rise of content
from various applications that are enlivened by millennials (Instagram,
YouTube, Tik-Tok, etc.). What is the significance of this excitement for
tourism?
Blessing in disguise is
that these young people indirectly learn about the most basic tourism concept:
Leisure and Recreation (L&R). Fields of study which have been
underestimated and are less prestigious than studies of the development and
impact on tourism disciplines. Though it can be said L&R is "the
mother of tourism", because it provides a foundation for further studies.
In brief, L&R discusses the basic human needs associated with the time
dimension. Thus, in the L&R study there are three basic human needs, namely
the need for rest, the need for work, and the need for leisure. These needs if
related to the time each human has will be transformed into biological time,
productive time, and leisure time. This use of leisure time if filled with
activities will be called recreation. Recreation itself consists of various
types, depending on the form of activities carried out, the distance traveled,
and the time used. Tourism activities are one type of recreation. If viewed
from the perspective of L&R, in fact tourism activities (from the basic
concept), are not dead.
Millennials still
celebrate by carrying out various creative activities from the base of their
residence. And, in addition to having fun to get rid of boredom, they also
easily get access to information through their gadgets, related to co-19 trends
and various reviews about their impact on tourism. Millennials learn about
safety standards, new social ethics, and respect for fighters in the health
sector, as well as punishment for violators. In contrast to the character of
the previous generation who were relatively passive in responding to the news,
the social media of the millennials tended to be more expressive. There is a
kind of "democratization of information" through mechanisms and
"viral" logic. Through this mechanism, social sanctions, both
positive and negative, will be immediate and direct based on the participation
of netizens. The challenge of millennials is of course facing the phenomenon of
"post-truth", a discourse that departs from a typical epistemology:
what is true is what is believed ". But with this pandemic, millennials
will get another luxury: time to gather more intensively with family. That is,
genetic-based discussion rooms will be more open, sharing among family members
is certainly more qualified than those seeking external personal references.
The intimacy of family institutions will be a filter for post-truth, with the
increasingly strong values and norms of society transformed through this
institution. Instead there will be a phenomenon of mutual learning between
generations through more intensive and massive family institutions. We will get
the next generation that is forged by the crisis. History proves that every
generation that emerged after the crisis (whether world war, economic
recession, or natural disasters) is a formidable figure. For the tourism
sector, post covid will be awaited by millennials, and it can even be said to
be the era of the rise of millennials, who are waiting for time to express
themselves in the social space with various lessons learned during the
pandemic. It is interesting to wait for all their creativity as “legitimate
children of this era”, especially in the field of tourism. It is believed, in
their hands all conservatism in the administration of tourism will be
deconstructed, because only them who are able to see the "hidden
text" of the mainstream tourism discourse. Indonesian tourism awaits their
progress. Yes, millennials power, as A Post Covid Generation!