Start-Up Business on the e-Commerce

The advantage produced by internet marketing named 5S: sell, serve, speak, save, and sizzle. The benefit of internet marketing has broadened the level of distribution, disseminating information for product development, creating two-way communication, decreasing cost, and giving a friendly impression. Today, many efforts prepared to improve the scope of the agricultural commodity product marketing segment to make the consumer and farmer could enjoy it properly. One of those effort completed by building an e-Commerce based agricultural trading system.

The e-Commerce potency and digital business application for the entrepreneur. They also invited the entrepreneur candidate to build a start-up business. Start-up was defined as a company that run by utilizing information technology and the internet. There was no standard definition of a start-up business. But the general consensus stated that a start-up company is a form of small-medium enterprise that moved on the information technology area and emphasizing the use of e-commerce platforms. Inadequate capital amount in this step contributed to a phenomenon called “missing middle”, a situation where the start-up company growth synchronization stop when try to reach the upper-middle level. A start-up company was at risk of losing its market, experiencing great loss, and end on the bankrupt situation in this “missing middle” phenomenon. This process could get severe when some start-up companies were also moving in the same area of business.