RELATIONSHIP BETWEEN CONSUMER PREFERENCE WITH CULINARY IN TOURISM AREA, NUSA DUA, KUTA SELATAN, BADUNG

    This article aims to find the type of culinary preferences that are of interest in the Nusadua tourism region, South Kuta, Badung. Currently, culinary tourism is a special attraction in the tourism area, especially the Nusa Dua region. In this article, we will discuss the relationship between consumers' preferences, both local and foreign consumers, with culinary developments using the basic ingredients of broiler chicken meat and beef. Based on the survey results, not all tourists like traditional culinary products such as pork roll or chicken betutu.

    This article is carried out using the assessment of several panelists and the subject of the assessment uses a hedonic scale; color, texture, taste, and odor, which are then processed using the SPSS program