the role of puri ubud in tourism development in gianyar

Puri Ubud is one of the tourist destinations in Bali. The involvement of Puri Ubud as a tourist destination is inseparable from the role of Ubud's son, Cokorda Raka Sukawati. In 1932 he began introducing the Ubud region to Mancanagara with the upcoming painter Walter Spies. Through the works of Walter Spies who painted the beauty of Puri Ubud, he was introduced by holding an international exhibition funded by Cokorda Raka Sukawati. Seeing the beauty of Ubud Village with Ubud Castle as its icon then came other painters such as Bonnet, Hans Snell and Antonio Blanco. Departing from this place, Ubud began to be known and the great role of the sons of Ubud by having an international network, Ubud was quickly recognized overseas. This continues today. As a digital era, promotions were carried out in introducing Ubud also through digital media with a website containing cultural activities carried out by the castle family. The content offered by the Puri Ubud family is the Cultural content. The existence of Puri in developing tourism in Gianyar is very large, this is indicated by the increasing number of foreign tourists visiting Ubud. Especially when the ceremony took place, which was held by the Puri family. Not only shown by the increasing number of tourists, can be seen in many souvenir shops that also opened restaurants. This has an effect on improving the economy of the citizens of Ubud. So that Puri Ubud has contributed to the welfare of the people of Ubud and surrounding areas.