LANGUAGE AND CULTURE IN NOMAD DIGITAL TOURISM DESTINATION: CASE STUDY IN CANGGU

Research on Language and Culture Landscape in Nomad Digital Tourism Destinations: Case Study in Canggu aims to examine the phenomenon of language and culture as a result of global mobilization in the nomad digital destination area. This research is a case study in the Canggu tourism area with the consideration that Canggu has become the best nomad digital tourism destination in the world. The specific purpose of this study is to uncover the representation of language signs and global cultural mobilization and to develop language and cultural policy models in the tourism public sphere. Qualitative methods are used to uncover global language and cultural phenomena with natural settings in nomad digital tourism destinations. Qualitative data analysis is supported by the ISM method for determining language policy models in the public sphere of tourism.