CULTURAL TOURISM MODELS FOR CHINESE TOURISTS BASED ON BALI-CHINA CULTURE

The Research Model of Cultural Tourism for Chinese Tourists Based on the Bali-China Cultural Landscape aims to examine the model of mass tourism in developing Chinese tourists in Bali and develop a model of cultural tourism for Chinese tourists based on the Bali-China cultural landscape. Specifically, this study aims to develop a model of cultural tourism for Chinese tourists based on the Bali-China cultural landscape. This study uses qualitative methods to obtain natural settings including tourism stakeholders, namely local governments (provincial, city and district regional governments), the tourism industry (tour operators, travel agents and Mandarin guide associations), and the Pakraman villagers who have a Balinese cultural heritage. China. The qualitative method is also carried out to interpret the symbols of tradition, culture and history of China in Bali to be explained from the standpoint of the function and meaning of cultural artifact symbols in the tourism space. The chosen research locations are Denpasar Municipality (Chinatown City Tourism), Gianyar Regency (Kang Ching Wei Dance in Bali marine park), and Bangli District (Ulun Danu Batur Temple)

Keywords: cultural tourism model, Chinese tourists, Bali-China cultural landscape