ENHANCEMENT OFLOCAL COMMODITIES AS SUSTAINABLETOURISM EFFORTSTOWARDS FACING ASEAN ECONOMIC COMMUNITY (AEC) 2015 IN BULELENG REGENCY, BALI

Buleleng Regency has varieties of tourism objects such as Lovina Beach, Pulaki Temple, Sanih Water and of course the city of Singaraja itself which is the capital city. Although Buleleng has not developed as fast as Badung and Denpasar, Buleleng has shown its “fangs” in showing its readiness to face the wave of globalization with much more tourism objects that are growing rapidly nowadays and the increasing number of tourists visiting Buleleng.

With the flow of globalization, one of them is on how the government incessantly promotes the policy of our readiness as Balinese especially as a tourism area to be ready to face the AEC or ASEAN Economic Community. This is a clear evidence that the society will be the key success or failure of a country in competitions within various sectors that will take place in the international market, especially the Southeast Asia region. As a target of this research, we see the potential in this area which become one of the area that must be developed to be able to help balance the tourism development in Bali. For this reason, the concept of Sustainable Development in tourism will help open up vast job opportunities and attract as many tourists as possible to this region. With this research, we hope to be able to see how Buleleng is prepared to face AEC in 2015