BALI TOURISM AS FORTRESS OF CULTURAL RESISTANCE FROM THE THREAT OF ECONOMIC GLOBALIZATION

The development in information technology, communication and transportation sectors are a driver of globalization, specifically in economic and cultural globalization. Innovation in these sectors besides being a driving force of globalization through the creation of cultural globalization also produce products which cause a shift in the societies interest globally.

In specific, the interest of society in foreign cultures has been a factor that the rate of lifestyle consumption increases. Society interests toward foods, hairstyles, fashion styles, music tastes, cosmetics, way of communicating keep on increasing and dominating our society, therefore market interest is the one that must continue to support the pattern. Seeing that there are my phenomena that we can encounter these days, economic globalization is a process of economic and trade activities, where countries around the world become one market force that is increasingly integrated without the barrier of state’s territorial boundaries. Therefore, it is interesting to study further about how Bali as one of tourist favorite destination has its own impact regarding “market needs” and how Bali is able to form a “fortress” of defense for its region so it is not eroded by the wave of globalization through policies made by the regional or central government.