The Role of Sales Promotion in Modifying the Implementation of the Technology Acceptance Model (TAM) on Intention to Use E-Wallet at Denpasar

Electronic payments is a payment method that gain popularity in Indonesia. This is indicated by the increasing number of transactions to reach USD 1.5 billion at the end of 2018. One of the electronic payment methods used by Indonesian society is e-wallet that aggressively offers promotions to attract consumers.
This study uses a Technology Acceptance Model (TAM) framework that is combined with sales promotion variables. Modifications to the Technology Acceptance Model to explain the effect of sales promotions on intentions to use e-wallets at Denpasar. The number of samples used was 300 people with a purposive sampling technique.


Keywords: E-wallet, Sales Promotion, Technology Acceptance Model, Intention
to use, Electronic Payments