THE POTENTIAL OF TRADITIONAL KOMOH FOOD AS A GASTRONOMIC TOURISM ATTRACTION IN MEMBWI DISTRICT, BADUNG DISTRICT, BALI

The development of the tourism industry can provide opportunities for the development of tourism products, including culinary delights in Mengwi District, Badung Regency, Bali. The high development of the tourism industry provides enormous opportunities for the community to participate in tourism development, especially culinary tourism, which is currently still very limited in number. This research aims to explain traditional food as a culinary tourism attraction in Mengwi District, Badung Regency, Bali. The research method used is descriptive qualitative, using Damanik and Weber's theory of tourist attractions (uniqueness, originality, authenticity and diversity). Data collection was carried out by observation and interviews. The results of this research show that traditional Komoh food is a product that has tourist attraction. The tourist attraction of Komoh Traditional Food is because this traditional food has uniqueness, originality, authenticity and diversity. Uniqueness can be seen from the combination of rarity and uniqueness inherent in traditional Komoh food. The originality of traditional food is reflected in the authenticity of traditional food ingredients while maintaining original local raw materials and processes, also depicting its authenticity, diversity leads to variations in forms and names.