Innovation Model for Tourism Design and Design in Bangli: Protecting the Environment and Culture, Improving the Community Economy

The development of rural tourism is able to drive the economy of rural communities. However, often the development of a tourism village is not accompanied by the development of innovation in design and design, innovation in the protection of artefacts and natural resources and technological innovation in the tourism system. The absence of this innovation has led to the development of tourism villages which have not been well targeted and unable to develop properly and often negatively affect the culture and the natural environment, both of which are the advantages of a tourism village.

Bangli Regency, in the past is a large kingdom in Bali, has a wealth of natural resources, artificial and interesting culture to be used as tourist attractions such as agricultural land, cultural attractions and artefacts of the past. However, these villages face challenges in innovating and creating the main components of a tourist destination, such as attractions, accessibility, amenities, supporting facilities and institutions, which can compete with tourist activities in other places. The lack of innovative ways in developing tourism villages that are in accordance with current needs causes the development of tourism villages to have a negative impact. Therefore this research is urgent to study the innovation model of the arrangement and design of a tourist village that is environmentally and culturally friendly, also meets the needs of tourists.

The method developed in this study is a tiered method, which starts from extracting the potential of the area and developing the innovation of structuring the tourism village; followed by innovation of artefact and environmental protection; and technological innovations in the tourism system. Each of these stages develops a system of observation and data collection, testing technological innovation models and field testing of the developed models.

This research is a research proposal for the second year (2020), in the first year research (2019) that has been carried out, more emphasis on collecting basic data of traditional villages, traditional settlement patterns, natural and cultural potentials in Bangli namely in the form of zoning patterns in tourist villages , the tendency for tourism and the physical, social and cultural characteristics of the village. This stage has been achieved in TKT 4, which is realising the initial design of structuring identification with relatively low scale and reliability and also TKT 5, which has been validated on the components of the community environment so that the reliability of the technology has been integrated.

Proposed research in the second year (2020) is more emphasis on exploration of traditional villages that are sampled based on basic data obtained in the first stage and conduct data collection and analysis in order to develop an innovative model of tourism village infrastructure, this stage will reach TKT 6 namely formulate a system model and demonstrate in relevant environmental analysis in the form of a design model. This stage of the output is a draft model of the design and design of a tourist village.

Furthermore, the proposal in the third year (2021) is to emphasise testing the prototype / model by applying it to the design of 2 sample villages so that it can be known the constraints and obstacles encountered when the prototype is applied to the relevant environment so that it can help in strengthening the models that have been made in the second year reaches TKT 7 in the form of a prototype demonstration system in the actual environment in the form of a model applied as a guideline to stakeholders.