PERILAKU PEMBELIAN PRODUK HIJAU PADA KELUARGA

IMPLEMENTATION OF GOAL SETTING THEORY ON IMPULSIVE AND COMPULSIVE BUYING BEHAVIOR

Compulsive buying has become a global problem, especially among teenagers. Consumers or customers are motivated to make purchases without much prep

ANTECEDENTS OF PURCHASE DECISIONS WITH THE USE OF SOCIAL MEDIA POST COVID-19

Technological developments that utilize social media have the potential to change the consumer shopping experience by using augmented reality (AR)

GREEN PURCHASE BEHAVIOR PERIODE NEW NORMAL COVID-19

Adaptasi Strategi Bisnis Mengahadapi Tantangan Pandemi Covid-19 Dengan Pendekatan Analisis Swot Studi Pada UMKM Tenun Endek Di Provinsi Bali. (Adapstrabis)