QUALITY ANALYSIS OF STUDENT SATISFACTION IN THE ECONOMIC AND BUSINESS FACULTY OF UDAYANA UNIVERSITY IN DENPASAR

Competition in tertiary education services in Bali is experiencing very rapid development, in Bali there are 71 tertiary institutions, eight of which have the category of State Universities (PTN), while the rest are Private Universities or PTS (daedi.com/pt/list of universities in Bali /, accessed 13 January 2017). Kuliahabroad.Com released 10 of the coolest colleges in Bali, and one of them was Udayana University. The increasing intensity of competition and the number of competitors requires each institution to always pay attention to the needs and desires and try to meet student expectations that are more satisfying than those made by competitors. Understanding of the needs and desires and providing higher quality service products, will be able to satisfy students. This study seeks to analyze how much student satisfaction so the Faculty of Economics and Business of Udayana University needs to know things that are considered important in an effort to achieve student satisfaction. The data obtained will be analyzed by multiple linear regression analysis, to test the dependence of a dependent variable with one or more independent variables. The analysis uses the help of a computer statistic pacage of social program (SPSS) program. Research data obtained through the distribution of a list of statements (questionnaire) to 99 students as respondents by category; year of class, gender and department / program. The results of the study prove that partially and simultaneously; physical evidence, reliability, responsiveness, assurance, and empathy affect student satisfaction at the Faculty of Economics and Business, Udayana University. Guarantees found predominantly determine the level of student satisfaction at the Faculty of Economics and Business, Udayana University. The implication of the results of the study is FEB. Unud must always be able to maintain good service standards in the hope of creating student satisfaction so that the learning atmosphere runs well.

Keywords: Service quality, Service, Satisfaction