Analysis of Tourist Satisfaction on Products And Services Agro-Tourism

The development of agro-tourism business in Bali is very fast as one of the tourist destinations. Agro-tourism must be able to provide products and services that can satisfy tourists. If this cannot be fulfilled, then it is certain that the agro-tourism cannot operate sustainably because tourists will leave it. Besides that, the number of agro-tourism competitions also requires a lot of agro-tourism managers who are creative and can always evaluate themselves in order to meet the desires of visitors. This study aims to determine the attributes of agro-tourism products and services that are considered important by tourists and determine the level of satisfaction of tourists who visit agro-tourism. The research location was chosen purposively in Gianyar and Bangli Regencies. Data were collected using survey techniques, observations, interviews, and documentation studies using questionnaire instruments. The method used to analyze data is the Customer Satisfaction Index (CSI) Method.

Keywords: product and service attributes, agro-tourism, tourist satisfaction