Determinants of Tourist Satisfaction and Intention to Revisit: Implementation of Bali Cultural Tourism Management

Bali as one of the tourist destinations in Indonesia is currently experiencing various impacts of tourism. Problems such as traffic jams and rubbish have started to emerge. In 2024, the government also imposed a foreign tourist fee (PWA) of U$10 and an increase in airfares. This had an impact on the number of foreign tourists, which decreased in 2024. This indicates a decline in the quality of satisfaction of visiting tourists, which is expected to affect the target number of tourist visits each year has not been achieved. Various problems of congestion and rubbish are the main barometer of Bali's poor tourist destination. The unsatisfactory experience is expected to adversely affect the image of Bali. Based on this data, the researcher's concern is the destination image and the quality of the tourist experience which can affect tourist satisfaction itself. Many studies have been conducted in behaviour but not many have looked at the point of view of tourist behaviour oriented towards destination sustainability, especially on experience and willingness to pay more, the management of Bali's cultural tourism destinations after levying additional fees from the perspective of tourists, not much studied, the limitations of previous studies in influencing intentions are very important to enrich the treasure of knowledge of tourist behaviour in quality destination management. Urgency/Virtue: This research is a pertinent study.