Development of Digital Promotion of Tourism Villages in Badung Regency Based on Virtual Reality (VR) Technology

Efforts to promote tourism villages that have been launched by the Badung Regency Government are intensively carried out, both through print and electronic media. Today, tourists not only expect fast information, but also expect information to be packaged in an interesting way. Print and electronic media such as brochures and websites have limited packaging with two-dimensional technology. This research tries to focus on how to design and build digital promotion of tourism villages in Badung Regency into virtual reality (VR) media. The main emphasis in this research is how the content of potential tourism villages in Badung Regency is packaged attractively and informally into VR technology in the form of interactive 360-degree video and additional sound. An important concept in this research is how to build a tourism village promotion through e-Tourism through VR media that allows tourists to interact with the computer-simulated tourist village environment (computed-simulated environment). The actual tourism village environment is presented in the imagination space by including visual and sound experiences. Data needs are carried out with literature reviews, observations, interviews with government and tourism actors, and tourists. The collected data will be grouped and described according to research needs which are then analysed and synthesised descriptively to achieve the expected research objectives. The first year of research (2019) will inventory and analyse visual and sound information related to the potential of tourism villages in Badung Regency. The results of the analysis will be used as a basis in the second year of research (2020) to compile digital promotional materials for tourism villages in Badung Regency which are applied to VR technology. Tourists expect the content presented contains the local potential of the tourist village. Both the community activities in the tourist village and tell folklore that developed in the tourist village. Tourists are very positive about the existence of the promotion of tourism villages in Badung Regency based on virtual reality (VR) with a very high level of acceptance. In the application of the preparation of a tourism village promotion in Badung Regency with a VR approach can be arranged into the application framework, namely: tourists, video display (start video, view video), help, and exit. Tourists use Google cardboard to feel like being in a place with the sound of English-language information about the attraction that will be chosen by tourists.