Strengthening of Temperated Vegetable Farmers Groups to Meet the Tourism Sector Market in Bali.

Large tourism market opportunities are characterized by an increase in the number of foreign tourists coming to Bali, which cannot yet be utilized by highland vegetable farmers groups for market access. The demand for high quality criteria from the institution's consumers causes the group has not yet played a role to help its members access the tourism market in Bali. Therefore, the final goal of this research is to design and build a graphical model of strengthening highland vegetable farmer groups.

The research respondents were a group of highland vegetable farmers in Pancasari Village, Sukasada District, Buleleng Regency and Candikuning Village, Baturiti District, Tabanan Regency and also interviewed hotels in Bali as representatives of institutional consumers in the tourism industry to identify the problem of differences in perceptions between farmers and consumer institutions regarding vegetables. Then the expert meeting was followed to get a more comprehensive picture to be able to produce a model for strengthening the group of highland vegetable farmers to meet the tourism sector in Bali. ISM analysis is used in this study to get the drive power and dependencies of the elements and sub-elements that make up the modeling.

The results of the expert meeting formulated multi-criteria strengthening of the group of highland vegetable farmers visualized in a graphical model. Institutional engineering into BUMDes which is a Socioagro enterprise institution undertakes a strategy of vertical integration with stakeholders to ensure price and supply certainty. The novelty contribution of the results of this study is the model of strengthening the strategic highland vegetable farmers group, and supported by government regulations in growing market infrastructure guaranteeing improved supply of vegetable supply and tourism market access.

The application of an effective model of strengthening the highland vegetable farmers group requires a multisectoral synergy to garner support for innovative programs for strengthening and funding, especially in terms of: (a) increasing productive area and vegetable protection systems under the coordination of BUMDes; (b) facilitation of processing and marketing ready-to-sell products, updating postharvest equipment, packing houses, field school activation, packing house registration, yield processing equipment, strengthening marketing of highland vegetable BUMDes, including management and marketing of ICT-based products to achieve marketing targets.