EDUCATION AND COMPETITION OF ORGANIC SALAK DEVELOPMENT "SIBETAN VILLAGE" BUJANGSETA ", DIVERSIFICATION OF PROCESSED PRODUCTS AND ITS UTILIZATION AS AGROWITATES

Organic salak cultivation in the village of Sibetan has not been able to prosper farmers because the fruit produced is purchased by consumers at the same price as non-organic salak fruit and fruit harvests are seasonal. High fruit production in only a short period of time due to the nature of seasonal fruiting causes the selling price of snakefruit is low because the yield processing has not yet developed. Besides that, the organic salak plantation in Sibetan Village, which is located in a strategic location with a cool environment, and easily accessible, has not been developed as an agro-tourism so that farmers get added value from the rapid development of the Bali tourism sector. Specific goals and targets to be achieved are that the organic zalacca of Sibetan Village which has not been profitable in agribusiness can be overcome by educating and providing assistance to farmers so that organic zalacca can bear fruit throughout the year (Bujangseta), there is an increase in added value, and organic zalacca agribusiness can be integrated with tourism activities.  Based on the results of the situation analysis, there are 4 (four) priority programs for the problems of organic zalacca farmers in Sibetan Village, namely (1) solving the problem of "seasonal fruit harvesting" with abundant fruit harvesting during the main harvest and no fruit outside the main harvest season , (2) increase in added value through processing and diversification of processed products using fruit raw materials that are not absorbed by the market, rejected fruit, and by-products / end-products from zalacca cultivation activities such as zalacca seeds, zalacca skins, and shoot / empol seedlings salak, (3) integration of organic salak cultivation activities in Sibetan Village with tourism through the arrangement of gardens and preparation of various attractions for tourists, and (4) branding of organic salak Sibetan Village and its derivatives in order to form a strong organic image so that consumers do not mind paying higher prices high compared to the price of non-organic salak fruit.     The method of implementing agreed upon activities refers to the priority programs that have been established are through counseling and assistance. Counseling is conducted to educate the management and members of the Farmer Group, mothers / women farmers and young generation of family members of the Mitra Farmer Group through material explanations for each problem item and an explanation of the steps to conduct a comprehensive activity. Assistance is done to facilitate the transfer of technology from the community service team to the public so that priority problem solving is easier and faster. In mentoring, the target audience is actively and creatively invited to work together (working with community) to solve problems encountered through the Problem Base Learning (PBL) approach and work while learning (Learning by Doing / LbD). Each activity item is evaluated through a questionnaire and the results are used to improve the implementation of the activity.

Keywords: agro-tourism, bujangseta, yield processing, organic salak