Analysis of Social Media Users' Perceptions of Digital Ethics

Social media is a global network that connects all its users. Social media, with its various platforms, has a positive and negative impact on its users. Based on the large number of users and the high access to use of social media in its various forms, as well as the positive and negative impacts that arise, which are the impact of changing human needs due to changing times. On the other hand, in the use of social media, users are also required to know the ethics of its use. Lack of public awareness regarding ethics on social media will trigger several social problems. Based on the above background, this research is important to do. The objectives of this study are: To know an overview of the social demographic characteristics of social media users based on the social media used; Knowing the differences in user characteristics according to the social media used (Youtube, Whatsapp, Facebook, Instagram, Line, Twitter); Knowing the knowledge of social media users about digital ethics; and Knowing the perceptions of social media users about the digital ethics of the social media they use. The research findings are expected to provide recommendations for improving user security and privacy in using social media, from a scientific perspective it is hoped that it can contribute to science in the field of analytical social media. The research was conducted in Denpasar City, with the consideration that Denpasar City has a high number of social media users and also has high access. Respondents in this study are individuals who have criteria as social media users, who are currently using one or more social media platforms: Youtube, Whatsapp, Facebook, Instagram, Line, Twitter, FB Messenger, BBM, LinkedIn, Pinterest, Skype, WeChat, Snapchat, Path, Tumblr, Reddit. The research sample was taken by purposive sampling, with a sample size of 300 respondents. The method of collecting data in the field uses traditional methods (paper surveys) and online surveys using the google form application. Qualitative data were obtained by means of in-depth interviews. The variables used in the study include: demographic and social characteristics (14 variables), user's knowledge of ethics in the use of social media (12 variables), user perceptions of ethics in the use of social media (10 variables). The data analysis technique used descriptive analysis, ANOVA, and factor analysis.