Studi Kesesuaian dan Strategi Pengelolaan Ekowisata Pantai Ungapan, Kabupaten Malang untuk Pengembangan Pariwisata Berkelanjutan

Abstract One form of utilization of coastal and marine resources in Malang Regency is the development of coastal tourism areas. In this case the form of coastal tourism developed is coastal recreation activities. The purpose of this study was to analyze the suitability of recreational tourism and formulate a strategy for managing coastal tourism areas. This research was conducted at Ungapan Beach in Gajahrejo Village, Gedangan District, Malang Regency, East Java. The method used in this study is descriptive with quantitative and qualitative analysis techniques. The data used in this study are primary and secondary data. Primary data collection in this study uses rapid integrated survey of coastal natural resources, observation and interviews. Collection of secondary data comes from literature studies and documents from relevant agencies. The analysis technique used is the calculation of the Travel Suitability Index (in Indonesia means Indeks Kesesuaian Wisata - IKW) for recreation and the SOAR method. Based on the calculation of IKW, Ungapan Beach is an appropriate category that can be used as a coastal ecotourism area with a value of 93%. The strategy that can be applied at Pantai Ungapan is to optimize all existing potential and the cooperation of all tourism stakeholders to realize sustainable tourism management. Sustainability development is an integrated and organized effort to develop quality of life by regulating the supply, development, utilization and maintenance of resources in a sustainable manner. Keywords : Travel suitability indeks, Tourism management