IMPLEMENTASI SISTEM E-COMMERCE DALAM MENINGKATKAN PEMASARAN UMKM DI KOTA DENPASAR (STUDI KASUS DINAS PERINDUSTRIAN DAN PERDAGANGAN KOTA DENPASAR

In the Presidential Regulation Number 74 of 2017 about E-Commerce Roadmap stated that in order to increase the public service performance of The Regional Government of Denpasar, the Government will provide E-Commerce system. The system would help SMEs in doing online transactions. This research discusses deeper about the effect of E-Commerce program for increasing the marketing of SMEs in Denpasar which would be the place for SMEs and craftsmen to expand their business. Many SMEs still unable to market their products. This research aims to discuss about the implementation of E-Commerce system in increasing the marketing of SMEs in Denpasar. The unit of analysis in this Research is The Department of Industry and Trade of Denpasar and the research will use descriptive qualitative method.