Faktor-Faktor Pemilihan Lokasi dan Sebaran Minimarket Waralaba di Kecamatan Denpasar Barat

Denpasar has been faced with a rapid proliferation of the so called „minimarket? (modernized warung). While on the one hand this has meant a provision of more space for youth to congregate, it has caused economic deprivation for various small warung whose customers divert their purchases to these new enterprises on the other. Supporting the idea of regulating the development of commercial functions in an urban area, this article offers a preliminary study of considerations used before the location for any minimarket is finalized by owners, prior to building permit application to the government. Since this in fact corresponds to a franchised warung, these considerations are subject to locational constraints set by the main company. The study also investigates how this list of priorities is negotiated to either accommodate or adapt to given economic and other circumstances encountered in any potential new location. This research was undertaken in with West Denpasar as its focus, since it has the highest density of minimarkets in Denpasar. The highest concentration of such minimarts are located in the areas of Kertha Tega , Tegal Harum and Pemecutan Kelod. Keywords: minimarket; location; economic functions; urban development