Journal article

Network Marketing Business Immersion

Wandi Kurniadi Sutrisno Sutrisno Deddy Novie Citra Arta I Nyoman Tri Sutaguna Muhammad Yusuf

Volume : 35 Nomor : 2 Published : 2022, November

INTERNATIONAL JOURNAL OF PROGRESSIVE SCIENCES AND TECHNOLOGIES

Abstrak

The Covid-19 (C-19) pandemic has altered the way network marketers conduct business. Since 2016, they have formed a community that brings together people who want to be entrepreneurs and are trained to run networked businesses through the digital realm. The goal of this research is to describe and explain the phenomena that occur. Many people aspire to be entrepreneurs or independent business owners, particularly those who desire time and location freedom. To realize this desire, they must be able to let go of their attachment to running a business. To collect 14 research subjects, the researcher used a qualitative phenomenological method. They are people who have successfully run this networked business in the digital realm. The information gathered from them is then processed, interpreted, and organized into a series of themes. Based on a number of these themes, it was discovered that they were able to change their mindset, apply a creative and sustainable mindset, and integrate into the network. As a result, they received ratings ranging from producer silver to emerald. They have a wide variety.