Penerapan Augmented Reality dalam Visualisasi Katalog Apartemen Berbasis Android

Apartment is a residential area that is in demand by people, therefore many property developers build residential towers in a wide-scale. The massive project of apartment building increases marketing competition between real estate market participants, hence an innovative breakthrough in marketing is needed. Application of augmented reality technology would be the innovative marketing solution by transforming a dull marketing catalog to be more attractive. This research focused on the application of Augmented Reality to the apartment marketing catalog in a form of Android app. Apartment room plans were visualized through 3-dimention models with information and interactive features added. The application developed with dynamic markers. There are three scenes in the app, those were Main Menu, About and Panduan. Two main features in the application are tracking marker, which is a feature for recognizing marker and rotate, a feature for rotating the 3-dimention object up to 360 degrees. The Android app had tested in two different specifications of smartphones. The test results show that the application has succeeded in making it easier for users to view catalog visualizations without visiting the original apartment. Keywords: apartment, catalog, augmented reality, Android