The Perception of Domestic Tourists Riding Motorcycle in Bali on Traffic Safety

This study aims to model and analyse the perceptions of domestic tourists riding motorcycle on traffic safety using Bali Province in Indonesia as the case study area. Structural Equation Model was constructed to examine the causal relationship among the motorcyclists’ characteristics, perceptions and attitudes. Young domestic tourist riding motorcycle were found to be less likely to involve in cornering and speeding than the older ones. In addition, the level of education has been found insignificant to influence domestic tourists becoming more aware of motorcycle traffic safety. Meanwhile, motorcyclists scoring high on aggressive riding are considered to be more likely to interact with risky riding such as speeding and cornering. In addition, speeding has been considered as a significant contributing factor in traffic accidents and casualties. In a response this study finding, further studies and some initiatives are suggested to increase road safety particularly motorcycle traffic safety in Bali.