IDENTIFICATION TOURISM PRODUCTS AND SERVICES PROVIDED AT THE RURAL TOURISM DESTINATIONS IN BALI

ABSTRACT: Development tourism in the rural area is important to improve community welfare in the rural area. Purpose of the research was to identify tourism products and services provided at the rural tourism destinations in Bali, represented by three rural tourism destinations in Bali, namely Munduk, Jasri and Jatiluwih. The results showed that attraction at three rural tourism destination has been promising. Lots of variety of attractions offer at these three rural tourism. Each village has its uniqueness. In Munduk village, the uniqueness can be seen from the sight seeing and trekking attractions in the surrounding natural environment. Meanwhile, in Jasri, chocolate production attracted by foreign tourists. On the hand, Jatiluwih has the uniqueness on rice field terrace and natural landscape with the ?subak system? as local wisdom. All of these uniqueness must be conserved, preserved and maintained to increase added-value in the rural area and keep environmentally friendly in the rural tourism area. Keyword: uniqueness, attractions, local wisdom, rural tourism, Bali