Jakarta Fashion Design Center Penerapan Fashion Pada Tampilan Bangunan

ABSTRACT Fashion is one of creative industry subsector that has a lot of interests that makes a big opportunity of business. Though it has a big opportunity, fashion industry in Indonesia especially in DKI Jakarta have several problems such as lack of dosmestic product marketing, lack of development in fashion industry, lack of infrastructure, and lack of educated employers. Jakarta Fashion Design Center is the solution of those problems. JFDC will be filled with a fashion business and fashion non formal education. The function as a fashion business represent by retail store facilities and the function as a fashion non formal education represent by fashion course facilities that will be placed in the building. Besides the two main functions there are also complementary function that will support Jakarta Fashion Design Center. One of the facilities are exhibition area for fashion activities such as fashion exhibition, fashion show, etc. The application of fashion concepts can be seen in this building facades like in North East façade that adapted creative and dynamic fashion concept, the application of traditional pattern (batik) in South West façade, and also the application of draping technic in South West Façade. Keywords: Jakarta, Fashion, Business, Course