EN 
IN
Journal article
Mediating role of customer relationship marketing
NI WAYAN SRI ARIYANI I Ketut Rahyuda I Putu Gde Sukaatmadja Ni Nyoman Kerti Yasa
Volume : 10 Nomor : 1 Published : 2016, January
International Business Management
Abstrak
CRM requires maximum integration for all potential resources of the company and no exception of both internal and external resources.