THE OPPORTUNITIES FOR SMALL AND MEDIUM-SIZED ENTREPRENEURS IN UTILIZING THE DEVELOPMENT OF GLOBAL TOURISM IN BALI

Globalization and free trade will serve as new opportunities as well as challenges for the competitiveness of local small and medium-sized enterprises. Therefore, it is necessary to increase the competitiveness of small and medium-sized entrepreneurs especially in the context of the development of network/market access. This research is urgently conducted primarily to face the global competition especially in the ASEAN Economic Community (AEC). This study aims to (1) identify business and investment opportunities that can be utilized by small and medium-sized entrepreneurs from global tourism expansion in Bali (2) identify the economic, social, cultural, and information technology potential of small and medium-sized entrepreneurs in running service business tourism, (3) examines the ability of small and medium-sized entrepreneurs to utilize their economic, social, cultural and technological resources in running their business to take the role and benefit of global tourism expansion especially in facing ASEAN Economic Community (AEC).This research is beneficial in (1) generating database of business profile and investment in tourism, (2) generating database of profile of small and medium-sized entrepreneurs of tourism in Bali and knowing the components of the resources in economic, social, culture, and information technology owned by entrepreneurs in Bali, (3) producing a map of the entrepreneurs' ability to manage the resources in economic, social, cultural, and information technology to run the business. The research was conducted in two districts of Bulling and Gainer. The respondents were small and medium-sized entrepreneurs in the field of tourism who were still actively running a tourism business. Data collection was done by nonparticipant observation, structured interview, and in-depth interview. The analytical method used was descriptive analysis and descriptive statistics. This study shows that the characteristics of SME business actors in the domination of the productive age group, the distribution of the business locations around the tourist object, social, culture, and information technology resources play a role in supporting business activities of SMEs. Business opportunities that can be utilized by SMEs from the development of global tourism in Bali are found in various business sectors such as agriculture, plantation, fishery, tourism, transportation and other services.