FAKTOR FAKTOR YANG MENENTUKAN NIAT KONSUMEN UNTUK MELAKUKAN PEMBELIAN KEMBALI PRODUK DAN JASA

-4bstract The nruin kert'y wi-nrling the competition is understand and satisfy the needs and desires ol cort'ttttner-'s througlt the detivery of products or r"*i"u-iitrr, and competitive prices, It is aimeti so rhttt cottstttners do not s',iirch b otlter "o*poriu, inot *itt custotner 'leti:ion.s to rttske repurchases are complex and involve" rcnooslt" p"eornforrum*q",n cloey alty. co-posiri'"e Lattsiderations Proclucer are interesrcdlo and purchd'te know how buyers / consumers make a an'l ptrrchase c{ecisiort as u'ell as thefactors thqt determine repurchase. ManyJactors that detennine coilittmer intention to ,epurchoi" products ori r"*i"o, in this presentation only disctr-;-;e'i i\e lLlctors that include; t)'Physical Environment,2) social Environment, 3) Time Perspec rit.e. I t purchasing Objectivni, Sl'Uora. Kelw'ords: :::,:::''''