ANALYSIS OF FACTORS INFLUENCING THE INTEREST OF FOREIGN TOURISTS TO REVISIT BALI

Abstract Bali Province does not have natural wealth such as mine, oil and gas, to drive the economy relying on the tourism sector as the leading sector to pursuing economic growth and development. The dependence of Bali economy on the tourism sector, its considers necessary to conduct internal and external analysis to survive and to win the fierce of tourism competition. There are four strategies to attract investment, people (tourists) and industries in the area, namely; Image is the trust, idea and teminal belonging to the person’s one the area; the Atraction Marketing / attraction of tourist destination are grounds for tourists, investors and capital to visit the site; Infrastructure marketing are the availability of facilities and infrastructure that are able to attract people, investment and capital; and the strategy of people marketing , for example, the attitude of the society: how far is the openness of the local community to the elements (people, investment, industry, products) to the foreign. This study aims to examine how the influence of image, infrastructure marketing, attraction marketing and people marketing on the interest of foreign tourists to revisit Bali. The results of this study will provide a comprehensive ilustration of the factors that influence the interest of foreign tourists to visit Bali. Keywords: revisit interest, image, infrastructure, attraction and people marketing