Customer Perceived Value as a Predictor of E-Wom on Online Shopping

This research seeks to integrate the relationship between customer perceived value, satisfaction, and E-WOM on customers who shop online in social media. The sample is determined by purposive sampling technique using certain consideration of 110 respondents. A questionnaire used to collect data using Likert scale 5 levels and then analyzed by using SEM analysis. The results showed a significant positive relationship between variables where the customer perceived value affects the satisfaction which further able to create a positive and significant E-WOM. The test results can be used as a reference in preparing an online marketing strategy (e-marketing) that is expected to change in the way of shopping among buyers, so it is expected to better ensure the trust between parties involved in the online transaction process. Keywords - Customer Perceived Value, Customer Satisfaction, E-WOM