MARKETING DYNAMICS MODEL OF HIGHLAND VEGETABLE COMMODITIES IN EFFORTS TO INCREASE FARMERS INCOME

Most of the highland vegetable farming sites are located in areas with mountain topography, transportation and limited economic resources. There is a considerable spatial distance between the location of the farm and the consumer, causing a growing complexity of marketing problems and the growing number of marketing institutions that participate in the created marketing channels. Farmers' efforts to increase vegetable production will not be useful if the marketing aspect is not taken seriously. Marketing is part of a vulnerable point in the agribusiness system, because the marketing problem is closely related to the farmers price level. The method used for this research is a stepwise method that ultimately is used to create the model. The final result in this research is the dynamics model of highland marketing vegetable commodities.