The effect of competitive intensity and management support on social media adoption and its impact on business performance

The purpose of this study is to explain the effect of competitive intensity and management support on social media adoption and its impact on business performance. Data collection was carried out using a questionnaire method on the managers of the culinary sector SMEs in Bali. The results showed that adoption of social media had a positive and significant effect on business. Therefore, going forward, adoption of social media is very important to be implemented to improve business performance.