Policy models for improving ecotourism performance to build quality tourism experience and sustainable tourism

Several administrative areas in Bali are not ready for an effective spatial regulation for the tourism industry resulting in large-scale land conversion, including changes in productive agricultural land for tourism and other industrial needs. These changes allow environmental damage that threatens the performance and sustainability of tourism in Bali. The purpose of this study was to investigate the seven factors of ecotourism success, and their impacts on quality tourism experiences and sustainable tourism. The research was conducted in Bali by taking 200 samples from four village samples. The analysis used was Structure Equation Modeling (SEM) assisted by the Partial List Square (PLS) application. The results show that the research model yielded feasible Goodness of Fit. The results also show that ecotourism as a source of income was unable to support economic and infrastructure development. Community involvement had no significant impact on conservation efforts. Conservation had no impact on ecotourism performance. Services did not have any an impact on tourism performance. Thus, ecotourism as a source of income, community involvement, conservation and services as successful factors in improving ecotourism performance are strategic management priorities to build quality tourism experiences and sustainable tourism. Keywords: Conservation Quality Tourism Experience Ecotourism Performance Environmental Education