Development strategy for creative industries cloth endek in Bali Province (Indonesia)

ABSTRACT: The aims of the study are a)to identify opportunities / threats that may affect the environment of Kain Endek creative industries in Bali, b)to identify strengths / weaknesses of the internal environment of Kain Endek industry in Bali Province. c)to design the most suitable strategy for kainendek creative industries in Bali and d)to implement the strategy for the creative industry of Kain Endek sub-sectors in Bali. The study located in five regencies in Bali as the center of Kain Endek industry namely: Karangasem, Klungkung, Jembrana, Gianyar and Denpasar. Sampling system used was Purposive sampling with particular consideration. In every regency, 5 entrepreneurs are taken as sample so that the total entrepreneurs used as respondents is 25 people. Interviews were conducted with Delphi Dataanalysis technique using SWOT analysis and IE Matrixto determine the position of the Kain Endek industry in Bali.Based on Internal and External Matrix, the company's current position is in quadrant V (stability) while in the future is predicted to be in quadrant I (grow and build). The suitable strategy to be implemented is the marketing development strategy as in looking for a larger market for existing products. Operationally, it can be conducted by marketing the products to new geographical regions in Indonesia using by promotion through mix marketing communications and social media. Keywords - Development strategy, Creative industries, Kain Endek, Grow and build.