Pengaruh Green Perceived Value Dan Green Perceived Quality Terhadap Green SatisfactionDan Green Trust

ABSTRAK Tujuan dari penelitian ini untuk mengetahui pengaruh green perceived value dan green perceved quality terhadap green satisfaction dan green trust pada produk The Face Shop di Kabupaten Badung. Jumlah sampel yang digunakan sebanyak 100 orang dan dikumpulkan melalui metode non probability sampling. Data dikumpulkan dengan menyebarkan kuesioner dan menggunakan skala likert. Teknik analisis yang digunakan adalah PLS. Hasil analisis menunjukkan green perceived value berpengaruh secara positif dan signifikan terhadap green satisfaction dan green trust. Green perceived quality berpengaruh secara positif dan signifikan terhadap green satisfaction dan green trust, dan green satisfaction berpengaruh secara positif dan signifikan terhadap green trust. Disarankan agar Manajemen The Face Shop terus berupaya meningkatkan nilai positif tentang lingkungan, memberikan kualitas tambahan agar dapat meningkatkan kepuasan serta kepercayaan konsumen. KataKunci: green perceived value, green perceived quality, green satisfaction, green trust ABSTRACT The purpose of this study to determine the effect of green perceived value and green perceved quality of the green satisfaction and the green trust of The Face Shop products in Badung Regency. The samples used were 100 peoples and collected through non-probability sampling method. Data were collected by distributing questionnaires and using Likert scale. The analysis technique used is PLS. The analysis showed green perceived value influence positively and significantly to the green satisfaction and green trust. Green perceived quality affect positively and significantly to green satisfaction and green trust, and green satisfaction influence positively and significantly to the green trust. It is recommended that The Face Shop Management continuously strives to improve the positive value of the environment, providing additional quality in order to increase the satisfaction and trust of consumers. Keywords: green perceived value, green perceived quality, green satisfaction, green trust