Peran Sikap Dalam Memediasi Pengaruh Kepedulian Lingkungan Terhadap Niat Konsumen Membeli Sayuran Organik di Kota Denpasar

This research was conducted in the city of Denpasar. The samples in this study using the method of Non-Probability Sampling ie sampling technique that provides equal opportunity for each element of the population to be selected into the sample. Data was collected through questionnaires using a 5-point Likert scale to measure the 12 indicators. Respondents were defined as the sample is 120 people. The role of attitude in mediating the effects of environmental concern on consumer purchase intentions were analyzed by path analysis. The analysis shows that environmental concerns are both positive and significant impact on consumer attitudes and intentions of consumers to buy organic vegetables in Denpasar. This study also proved that attitude significantly mediate the effect of environmental concerns on consumer intentions to buy organic vegetables in Denpasar. Keywords : healthy lifestyle, attitude, environmental awareness, consumer intentions to buy